Sales Manager

Duty Station: Rwanda
Reporting to: Managing Director
Position Title: Sales Manager
Location: Kigali, Rwanda
Contract Type: Fixed-Term Employment Contract (CDD)

1. JOB SUMMARY

As part of the development of its operations in Rwanda, TAE Rwanda is recruiting a Sales Manager responsible for defining and implementing the sales strategy, developing sales and rental activities for machinery and generator sets, and ensuring revenue growth and profitability.

Reporting directly to the Managing Director, the successful candidate will contribute to expanding the company's customer portfolio and strengthening its market presence in the forestry, mining, and construction and public works sectors.

2. KEY RESPONSIBILITIES

The Sales Manager will be responsible for the following:

A. Business Development

• Develop and implement the company's sales strategy.
• Drive sales of new and used machinery, as well as equipment rental activities.
• Identify and acquire new customers while maintaining and strengthening relationships with existing clients.
• Manage key accounts and participate in commercial negotiations.

B. Sales Team Management

• Supervise, train, and motivate the sales team.
• Set sales targets, monitor performance, and optimize market coverage.

C. Business Management and Profitability

• Prepare budgets and business plans.
• Monitor revenue, profit margins, and key performance indicators (KPIs).
• Provide regular reports to General Management.
• Monitor inventory levels and control sales-related expenses.

D. Sales Operations Monitoring

• Oversee commercial agreements, quotations, and commissions in accordance with internal procedures.
• Collaborate with internal teams and business partners to identify and develop business opportunities.

3. REQUIRED PROFILE

Education and Qualifications

• A Master's degree (Bac+5 or equivalent) in Management, Business, Administration, Engineering, or a related field.
• Proficiency in office software and computer applications.
• Fluency in English, both spoken and written.

Professional Experience

• At least five (5) years of experience in business development, construction equipment distribution, or sales team management.
• Proven experience in managing a profit center.
• Experience managing teams of more than ten (10) employees.
• Experience in the sale or rental of heavy machinery and equipment will be considered an advantage.

4. REQUIRED SKILLS AND PERSONAL ATTRIBUTES

• Strong leadership skills and the ability to motivate and engage a team.
• Strong customer focus and a results-oriented mindset.
• Excellent communication and negotiation skills.
• Strong analytical, organizational, and prioritization skills.
• Proficiency in budget monitoring and performance indicator management.
• Ability to work independently, respond effectively to changing situations, and take responsibility and make decisions.

5. KEY PERFORMANCE INDICATORS (KPIs)

Performance will be assessed based on the following indicators, among others:

• Revenue generated.
• Gross profit margin.
• Market share.
• Customer satisfaction and retention.
• Inventory turnover.
• Team productivity.
• Control of sales-related expenses.

6. APPLICATION PROCEDURE

Interested candidates are invited to submit the following documents:

• An up-to-date CV.
• A cover letter.

Application deadline: 25 October 2026
Application email:  jobrwanda@tractafric.com   

Please send your CV and cover letter to the email address above before the application deadline.